In this exciting rebranding project, the TWA team embarked on a journey to transform "Stu'ffy Puffs," a popular corn puff snack, into a visually captivating and scientifically inspired brand. The founder's background as a chemistry teacher provided the foundation for this unique approach.

As the motion designer, my responsibilities included crafting the visual identity of the brand through logo animation, character design, and character animation. The project's logo was expertly designed by Zee Zhang under the guidance of our talented brand director, Rachel Wilkerson, at the TWA.

The result of this collaborative effort is a visually striking rebrand of "Stu'ffy Puffs" that seamlessly integrates scientific motifs into its branding. This innovative transformation promises to captivate audiences and elevate the snack's market presence.